Should An MSP Start A Podcast?

Sep 20, 2020


Praiseworthy Consulting, a leading provider of Business and Consumer Services - Consulting & Analytical services, understands the importance of staying ahead in the competitive consulting industry. In today's digital age, businesses need to constantly explore new avenues to connect and engage with their target audience. One such powerful tool that has gained immense popularity is podcasting.

The Power of Podcasting for MSPs

Podcasting has emerged as a dynamic medium to share information, insights, and expertise with a wide audience. It allows MSPs (Managed Service Providers) to showcase their knowledge, establish thought leadership, and create meaningful connections with industry professionals, clients, and potential customers.

Benefits of Starting a Podcast

There are numerous benefits to consider when deciding whether an MSP should start a podcast:

1. Thought Leadership and Building Reputation

A podcast provides a platform for MSPs to showcase their expertise, experience, and industry knowledge. By sharing valuable insights and discussing relevant topics, you can position yourself as a thought leader in the consulting industry. This helps build credibility, trust, and a strong reputation among your target audience.

2. Audience Engagement and Connection

Podcasts allow you to connect with your audience in a more intimate and personal way. Through engaging conversations, you can captivate listeners, build rapport, and nurture a loyal community. By addressing their pain points, challenges, and providing solutions, you can establish a strong bond and gain a deeper understanding of their needs.

3. Increased Visibility and Reach

Podcasting provides an opportunity to expand your reach beyond traditional marketing channels. As search engines increasingly index audio content, having a podcast can boost your online visibility. By optimizing your podcast episodes with relevant keywords, you can improve your rankings in search engine results pages (SERPs), attracting a wider audience to your website and gaining more exposure for your consulting services.

4. Networking and Collaboration

Inviting industry experts, influencers, and fellow MSPs as guests on your podcast can open doors to valuable networking opportunities. Collaborating with others not only enhances the quality and diversity of your content but also exposes you to their audience, enabling cross-promotion and mutual growth.

5. Monetization and Business Growth

Podcasting offers various monetization opportunities for MSPs. Once you establish a loyal audience, you can explore sponsorships, advertisements, or partnerships with relevant businesses in the consulting industry. Additionally, a podcast can attract potential clients who resonate with your expertise and eventually lead to business growth and increased revenue.

Getting Started with Your MSP Podcast

Now that the benefits of starting a podcast as an MSP are clear, let's explore how you can get started:

1. Identify Your Target Audience and Niche

It is crucial to understand your target audience and determine the niche you want to focus on. Define the topics, pain points, and interests that align with your consulting services. Knowing your audience will help you create content that resonates with them and attracts the right listeners.

2. Format and Structure

Decide on the format and structure of your podcast. Will it be an interview-style show, a solo presentation, or a combination? Define the length of each episode and ensure consistency to create a recognizable brand.

3. Content Planning and Research

Invest time in researching trending topics, industry news, and relevant discussions. Plan your episodes in advance, creating outlines or scripts to maintain a focused and organized approach.

4. High-Quality Audio and Equipment

Invest in good-quality audio equipment to ensure a professional and pleasant listening experience. Clear audio is essential for retaining and attracting listeners.

5. Episode Promotion and Distribution

Once your episodes are ready, consider platforms for distribution, such as Apple Podcasts, Spotify, Google Podcasts, and your own website. Promote your episodes through social media, email newsletters, blog posts, and collaborations with other industry influencers.

6. Consistency and Engagement

Maintain a consistent publishing schedule to keep your audience engaged. Encourage feedback, questions, and suggestions from your listeners, and address them in future episodes or through separate Q&A sessions.


A podcast can be a powerful tool for MSPs in the consulting industry. It allows you to share your expertise, build thought leadership, engage with your audience, and expand your reach. By starting a podcast, you can establish a stronger connection with your target audience, differentiate yourself from competitors, and ultimately drive business growth. Embrace the opportunity and let your voice be heard in the podcasting realm.