The Best Link Building Strategies For 2020

Jan 28, 2020

Welcome to Praiseworthy Consulting, a trusted name in the consulting and analytical services industry, specializing in innovative strategies to enhance business performance. In this comprehensive guide, we will unveil the most effective link building strategies for 2020. Stay ahead of the competition and achieve higher search rankings with our expert insights.

Why Link Building Matters

Link building is an essential component of search engine optimization (SEO) that involves acquiring hyperlinks from other websites to your own. These links act as votes of confidence from other trusted sources, signaling to search engines that your website offers valuable content. Quality backlinks can significantly improve your website's authority and visibility in search engine results pages (SERPs).

The Evolution of Link Building

Over the years, link building strategies have evolved to align with the evolving search engine algorithms. In the past, quantity mattered more than quality, leading to spammy practices. However, search engines now prioritize quality over quantity. It's crucial to focus on acquiring relevant, high-quality backlinks from authoritative websites.

1. Guest Posting and Influencer Outreach

Guest posting involves creating high-quality content and publishing it on external websites in exchange for a backlink. This strategy allows you to showcase your expertise, drive referral traffic, and build valuable connections within your industry. Influencer outreach involves collaborating with influential individuals in your niche to generate quality backlinks and improve your online presence.

2. Content Creation and Promotion

Creating exceptional content that provides value to your target audience is key to attracting natural backlinks. Invest in informative blog posts, in-depth guides, whitepapers, and quality videos. Promote your content through various channels, such as social media, email marketing, and online communities, to maximize its reach and increase chances of earning backlinks.

3. Broken Link Building

Broken link building involves identifying broken links on authoritative websites and reaching out to webmasters to replace them with links to your own content. This strategy provides a win-win situation, as the website owner gets to fix broken links, and you acquire valuable backlinks.

4. Resource Link Building

Resource link building involves creating a comprehensive resource or guide on a specific topic and reaching out to relevant websites or blogs to feature your resource. This strategy works best when your resource offers unique and valuable information that can benefit the target websites' audience.

5. Local Citations and Business Directories

For businesses with a physical presence, local citations and business directories play a vital role in improving local search visibility. Ensure consistent and accurate business information across various directories, such as Google My Business, Yelp, and Yellow Pages. These citations act as backlinks and enhance your local authority.

6. Link Reclamation

Link reclamation involves monitoring mentions of your brand or website on the internet and reclaiming unlinked brand mentions. Reach out to website owners and ask them to turn these mentions into clickable links. This strategy allows you to tap into existing opportunities and gain backlinks you may have missed.

7. Expert Roundups and Interviews

Participating in expert roundups or interviews positions you as an authority in your industry and helps you acquire quality backlinks. Collaborate with niche influencers or industry publications to be featured in their roundup articles or interviews. Share valuable insights and provide unique perspectives to attract backlinks to your website.

8. Social Media Engagement

Engaging with your audience and industry influencers on social media platforms is a powerful way to build relationships and earn backlinks. By actively participating in relevant discussions, sharing valuable content, and networking with others, you increase the chances of your website being mentioned and linked to in the future.


Incorporating these best link building strategies for 2020 into your overall SEO strategy can lead to significant improvements in search rankings and website visibility. As a leading consulting and analytical services provider, Praiseworthy Consulting is committed to helping businesses thrive in the dynamic digital landscape. Contact us today to explore how our expert team can assist you in implementing these strategies and achieving your business goals.

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