Chapter 4: Top 5 Basic Backlink Tactics for New Websites

Feb 8, 2019

Tactic 1: Guest Blogging for Quality Backlinks

One of the most effective ways to build backlinks for your new website in the business and consumer services - consulting & analytical services industry is through guest blogging. By collaborating with relevant and authoritative websites, you not only secure quality backlinks but also boost your online visibility and credibility.

When guest blogging, ensure that you choose websites that are highly regarded in your niche. Craft engaging and informative articles that provide value to the readers. Incorporate relevant keywords naturally throughout the content, enhancing your chances of ranking higher in search results. Remember, it's quality over quantity when it comes to guest blogging.

Tactic 2: Engaging in Thought Leadership and Influencer Outreach

Establish yourself or your brand as a thought leader in the consulting industry by creating insightful and valuable content. Publish informative articles, case studies, or whitepapers on your website, sharing your expertise and unique insights. Promote your content through various channels and engage with other influencers and industry experts.

By actively participating in thought leadership and influencer outreach, you can attract attention from authoritative websites and gain high-quality backlinks. Collaborating with influencers and experts in your field can also improve your brand's reputation and drive targeted traffic to your website.

Tactic 3: Building Relationships through Business Directories and Local Listings

Don't underestimate the power of business directories and local listings. Registering your consulting business with reputable directories can lead to valuable backlinks and increased visibility in local search results.

Optimize your company's listing by providing accurate and detailed information, including your business name, address, phone number, and website URL. Write compelling descriptions that include relevant keywords and showcase your unique selling points. Engaging with customers and responding to reviews can further enhance your reputation and encourage more backlinks.

Tactic 4: Utilizing Social Media Platforms for Link Building

Social media platforms are not just for connecting with your target audience; they can also play a significant role in your link building strategy. Share valuable content from your website on platforms such as Facebook, Twitter, LinkedIn, and Instagram.

Engage with your followers, join relevant groups and communities, and actively participate in discussions. By building a strong social media presence, you increase the likelihood of your content being shared and linked to by others. This, in turn, improves your website's backlink profile and search rankings.

Tactic 5: Collaborating with Industry Partners and Associations

Establishing strategic partnerships with other businesses and industry associations can tremendously boost your backlink profile. Look for complementary businesses or organizations within the consulting industry and explore collaboration opportunities.

Create co-marketing campaigns, share resources, or even host joint webinars or events. By leveraging the networks and reputations of your partners, you can attract authoritative backlinks from their websites, expanding your reach and visibility.


Building backlinks for your new website in the business and consumer services - consulting & analytical services industry is crucial for improving search rankings and gaining a competitive edge. By employing the top 5 basic backlink tactics discussed in this chapter, you can establish a strong foundation for your website's SEO efforts.

Remember, consistency and quality are key when it comes to backlink acquisition. Stay proactive, seek out relevant opportunities, and continuously monitor and adapt your strategies to stay ahead of the competition. With dedication and persistence, your website can rise through the ranks and attract valuable organic traffic from Google.

Lori B
Informative tips for backlinks.
Nov 8, 2023