Use LinkedIn Polls as Part of Your MSP Marketing Strategy

Jan 29, 2019

Why LinkedIn Polls Matter for Your MSP Marketing Efforts

As a leading provider of consulting and analytical services in the business and consumer services industry, Praiseworthy Consulting understands the importance of effective marketing strategies for Managed Service Providers (MSPs). In today's digital age, utilizing social media platforms is essential to reach and engage with your target audience. One platform that often goes underutilized by MSPs is LinkedIn - a professional networking platform with over 700 million members worldwide.

LinkedIn provides an excellent opportunity for MSPs to showcase their expertise, build brand awareness, and generate leads. One of the most effective features on LinkedIn for engaging with your audience is the use of polls. By creating and sharing polls on LinkedIn, you can gather valuable insights, increase brand visibility, and boost engagement with your target market.

The Benefits of LinkedIn Polls for MSPs

Implementing LinkedIn polls as part of your MSP marketing strategy can yield numerous benefits for your business. Let's explore some of the key advantages:

1. Gather Valuable Insights

LinkedIn polls are an excellent tool for collecting data and understanding the preferences, opinions, and needs of your target audience. By asking targeted questions related to your industry, products, or services, you can gain valuable insights that can shape your MSP marketing efforts. Use these insights to refine your offerings, create personalized content, and improve customer satisfaction.

2. Increase Engagement

LinkedIn polls are a great way to spark conversations and engage with your connections and followers. People love to share their opinions, and polls provide a simple and interactive way for them to do so. When you create compelling and relevant poll questions, you encourage active participation, which can lead to increased engagement with your brand.

3. Enhance Brand Visibility

When you create a LinkedIn poll, it appears in your connections' newsfeeds, ensuring your brand receives exposure. As people interact with your poll and share their responses, it can attract the attention of their connections as well. This increased visibility can lead to more profile views, connection requests, and potential business opportunities for your MSP.

Best Practices for Creating LinkedIn Polls

To make the most of your LinkedIn polls, follow these best practices:

1. Define Your Objective

Before creating a poll, clearly define your objective. Decide what information you want to gather or the specific goal you want to achieve. Having a clear objective will help you create more targeted and effective poll questions.

2. Keep It Relevant

Make sure your poll questions are relevant to your industry, services, or target audience. Engage your connections by asking questions that align with their interests and pain points. By addressing their needs, you can establish yourself as a trusted authority in your field.

3. Offer Multiple Choice Options

Provide multiple choice options in your poll questions to make it easier for participants to answer. Avoid open-ended questions as they can reduce participation. Keep the choices concise, clear, and relevant to the question.

4. Promote Your Poll

Share your poll on your LinkedIn feed, in relevant groups, and in direct messages to your connections. Encourage others to share it as well. The more exposure your poll receives, the greater the engagement and insights you can gather.

5. Analyze and Act on the Results

After your poll has run its course, analyze the results to identify patterns, trends, and opportunities. Use these insights to inform your marketing strategies, content creation, and overall business decisions. Engage with participants by thanking them for their input and sharing the key takeaways from the poll.


In summary, incorporating LinkedIn polls into your MSP marketing strategy can significantly benefit your business. As a leading provider of consulting and analytical services, Praiseworthy Consulting recommends leveraging the power of LinkedIn to gather insights, increase engagement, and enhance your brand visibility. By following best practices and consistently creating relevant and engaging polls, you can establish yourself as an authority in your field and generate valuable leads for your MSP.

Don't miss out on this valuable marketing opportunity! Get started with LinkedIn polls today and take your MSP marketing efforts to new heights.