10 Google Analytics Ecommerce Metrics to Start Tracking

May 4, 2023


Welcome to Praiseworthy Consulting, your trusted partner in business and consumer services specializing in consulting and analytical services. In this article, we will explore the top 10 Google Analytics ecommerce metrics that you should be tracking. By monitoring these metrics, you can gain valuable insights and make data-driven decisions to enhance your business growth.

1. Conversion Rate

Conversion rate is a fundamental metric that measures the percentage of website visitors who complete a desired action, such as making a purchase. By tracking your conversion rate, you can evaluate the effectiveness of your online marketing efforts and optimize your website to improve conversions.

2. Average Order Value (AOV)

The average order value (AOV) provides insights into the average amount a customer spends per transaction. By analyzing this metric, you can identify opportunities to increase customer spending by implementing cross-selling or upselling strategies, ultimately boosting your revenue.

3. Customer Lifetime Value (CLV)

Customer lifetime value (CLV) is a crucial metric that estimates the total revenue a customer is expected to generate throughout their lifetime as your customer. By understanding the CLV, you can focus on retaining valuable customers and implement strategies to increase customer loyalty.

4. Cart Abandonment Rate

Cart abandonment rate measures the percentage of users who add items to their shopping carts but fail to complete the checkout process. By analyzing this metric, you can identify potential obstacles in your conversion funnel and implement improvements to reduce cart abandonment and boost sales.

5. Return on Advertising Spend (ROAS)

Return on Advertising Spend (ROAS) helps you evaluate the profitability of your advertising campaigns. By measuring the revenue generated by your advertising efforts compared to the cost of those campaigns, you can optimize your marketing budget allocation and maximize your returns.

6. Site Speed and Performance

Site speed and performance significantly impact user experience and conversions. Monitoring metrics such as page load time, bounce rate, and average session duration can help you identify areas for improvement and ensure a seamless user experience, ultimately increasing your conversions and customer satisfaction.

7. Traffic Sources

Understanding where your website traffic is coming from is essential in optimizing your marketing efforts. By analyzing metrics like organic traffic, referral traffic, and paid traffic, you can focus your resources on the most effective channels and strategies to drive qualified traffic and generate leads.

8. Product Performance

Examining the performance of your individual products can provide valuable insights into customer preferences and purchasing patterns. By tracking metrics such as top-selling products, revenue per product, and product conversion rates, you can make data-driven decisions on inventory management, pricing, and product development.

9. Customer Acquisition Cost (CAC)

Customer acquisition cost (CAC) measures the total expenses incurred to acquire a new customer. By analyzing this metric, you can assess the effectiveness of your marketing campaigns and compare it against the lifetime value of acquired customers to ensure a sustainable customer acquisition strategy.

10. Mobile Performance

In today's mobile-driven world, monitoring your website's mobile performance is crucial. Metrics such as mobile bounce rate, average session duration on mobile devices, and mobile conversion rates can help you optimize your mobile user experience and capture a larger share of the mobile market.


By tracking these 10 Google Analytics ecommerce metrics, you can gain valuable insights into your business performance, identify areas for improvement, and make data-driven decisions to enhance your growth. At Praiseworthy Consulting, we specialize in providing consulting and analytical services to help businesses like yours succeed in the digital marketplace. Contact us today to learn more about how we can assist you in leveraging the power of Google Analytics and taking your ecommerce business to new heights.

Ron Mittelman
I found these ecommerce metrics so helpful! Can't wait to optimize my business performance! 📈
Nov 8, 2023
Karen McDonell
Very informative! These ecommerce metrics are essential for optimizing business performance. Thanks for sharing!
Oct 18, 2023